Here’s to the crazy ones.

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Vejam este vídeo produzido pela conhecida agência TBWA \ Chiat \ Day, que pertence a uma campanha da Apple com sensivelmente 10 anos. Intitulado Think different, o vídeo procura transmitir os valores da empresa de uma forma inteligente, alicerçado numa sequência fantástica de imagens e num texto acutilante (obrigado Direto do Forno):

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.

Empresas: descubram e divulguem os vossos valores. Incluam-nos nas vossas comunicações. Só ganharão com isso.